Sandra Bledsoe

Cultural Training and Its Importance in Companies

Cultural training, also known as intercultural, cross-cultural, and cultural competency training, equips individuals with the knowledge, skills, and abilities to identify, interact, and thrive in cultures other than their own. Cultural principles and behaviors, cross-cultural communication styles, intercultural management skills, and coping with language gaps are among the subjects covered. 

Companies are taking a more comprehensive approach to create a varied and all-encompassing culture. Training is a means to that end. This changes the way employees think and pushes them to apply that thinking in their daily lives. This includes communicating with coworkers, business partners, vendors, and a variety of other individuals.

Who is the Right Candidate For This Training?

A culture training program is for practitioners who want to improve their cultural competence or for anyone who works with people from diverse cultures. It should provide specific knowledge about various cultures, people, nations, and behaviors. It should also include instruction on how to develop empathy and teaching individuals to comprehend other people’s feelings and wants. 

A cultural training program should also finely assist in the development of self-confidence and cultural identity in order to become more adept in dealing with or managing across cultures. Finally, culture awareness training should not be viewed as a monotonous lecture.

The Right Approach To Cultural Training

Everyone is aware that the traditional approach of stand-and-deliver has been shown to be ineffective. Culture awareness training should be broken down into different sessions with short lectures and practical exercises, as well as a lot of interaction, practical tools, research, team activities, simulations, and case studies.

Humans have a strong urge to associate with people who are similar to them. This is due to the fact that they have similar methods of doing things, ideals and follow similar rules. When we’re amongst others who share our values, our ways of doing things become second nature. Work, education, or a feeling of adventure, on the other hand, might push us out of our comfort zones. When this happens, we realize that certain aspects of human connection that we take for granted are not always the same for everyone.

This can be a harrowing, even terrifying, experience. When we have to engage with people from various cultures, cultural understanding becomes crucial. Things are seen, interpreted, and evaluated in different ways by different people. What is real to you may not appear so real to the next person. 

The first stage is to define what the program comprises in a clear and thorough manner. It should cover a wide range of topics and accommodate a variety of viewpoints. Your training approach should be varied, and it should be delivered to employees in a unique and creative manner. They should view it as a learning opportunity rather than a task.

Different Ways Cultural Training Can Be Inculcated

  • Values and attitudes of a culture

Time, space, group dynamics, authority, tasks, relationships, and so on are all factors to consider. When the rules of one culture are used to interpret the behavior of another culture with a distinct set of rules, problems arise. The main cause of misunderstandings while doing business globally is a failure to grasp and recognize these aspects of culture, as well as the layers that make them up and how they interact.

  • Styles of communication

Things appear to be different when you enter a new society. You’re at a loss for what to do or say. You can analyze your approach, decisions, and actions based on a general understanding of how society would think and react to you if you learn about Intercultural Communication as a starting point.

  • Culture information in general

There are various interpretations of culture, but it’s important to remember that culture influences how we understand incompatibility, what behaviors are considered suitable, and what viable solutions look like. The most important thing to understand about culture is that, though it is significant, it is not innate. However, it is frequently not examined, analyzed, or criticized because it is regarded as “common sense.”

The shared beliefs and assumptions of a certain group of people make up culture. Because these beliefs and assumptions are universal, it’s easy to take them for granted and believe that they’re just the way things are. People can believe that the ways in which they behave and the things they value are correct and true for everyone else.

  • Collaboration across cultures

Today’s managers and leaders must deal with cultural diversity, language obstacles, and distant team members. Regardless of how diverse our individual perspectives are, they may all be a source of creativity and innovation. All we have to do now is learn how to communicate in a way that fosters a stronger bond and understanding beyond the divide.


  • Language barriers

Things can go wrong even if we speak the same language. Knowing a language, in particular, does not inherently imply that you have the underlying knowledge that native speakers presume you have. Keep an eye out!

  • Study of cases

Simulators, case studies, and team activities are used to not only identify but also thoroughly comprehend major cultural differences. An in-depth and detailed understanding of multicultural relationships is aided by case studies. The goal of a case study is to give participants information so that they may relate their own intercultural communication experiences and focus on an in-depth examination of the real “case.”

Increasing Cultural Understanding 

The internal, transforming journey of cultural intelligence requires a heightened comprehension of our own cultural background. The first and most important step in building one’s own cultural competency is to become conscious of one’s own cultural self. When we interact with others from diverse cultural backgrounds, it is critical to understand and become conscious of one’s own cultural values, beliefs, attitudes, and judgments. Culture awareness cannot be fully realized in the classroom, but it can begin there.

Advantages of Cross-cultural Training

Here’s how cross-cultural or cultural training can benefit people:

  • It aids people in overcoming bias and prejudice, which might prevent them from making excellent decisions in the first place.
  • It enhances communication abilities as well as softer skills like emotional intelligence.
  • It fosters interpersonal trust, which aids in the removal of barriers, the closing of business deals, and the completion of tasks.
  • It helps businessmen grasp a new market and know how to convey their proposal, leading to increased sales.
  • It fosters synergy and builds trusted team relationships, allowing employees to focus on more essential issues.
  • Cultural awareness and understanding of the effects of cultural differences are essential.
  • The foundation and tools you’ll need to become culturally competent
  • A deeper awareness of the cultural issues that multiethnic workplaces face
  • Possibility of improving cultural sensitivity and competency
  • Tools for reducing cross-cultural misunderstanding and fostering excellent cross-cultural working relationships

The goal of this training is to promote knowledge and empathy in the context of diversity challenges. This allows them to identify common ground, express their concerns, and be aware of the expectations. Different approaches must be followed for training to be effective. Acceptance is not something that can be forced upon someone. They face difficulties and adjust their viewpoints on their own. You’re giving them information and a platform to do so with diversity training.

Training on cultural diversity is certainly required. Programs like DEI Learning Suite from Get Impactly help companies avoid lawsuits that may damage their reputation. Furthermore, it affects a person’s ability to change and comprehend. This includes societal transformation and helps make the world a better place. Investing in such training will always result in satisfied customers and a positive reputation for the organization.